Sundia Corporation delivers unprecedented savings and pricing control to watermelon growers, signs bulk purchasing agreement with Weyerhaeuser company
SAN FRANCISCO - June 19, 2006 - Sundia Corporation, the watermelon company, today announced that the company has signed a purchasing agreement with Weyerhaeuser Company (NYSE: WY) on behalf of Sundia grower partners. Under the agreement, Sundia members will reduce their packaging costs by taking advantage of Sundia's significant purchasing power. In addition, through the agreement, qualified partner growers who purchase Sundia-branded paper products (bins, packaging, etc.) are eligible for an annual rebate.
Further, Sundia grower partners are able to enjoy guaranteed pricing on bulk packaging products as well as a reduction in year-end inventories of these items. The agreement will enable growers to return unused Sundia bins at the end of the watermelon season to Weyerhaeuser and receive a full refund.
“The agreement represents significant cost savings to my business,” said Tim Colin, president of Timco Distributors, a Sundia partner.
"Our ongoing goal is to continually provide value for our grower partners," said Brad Oberwager, CEO and founder of Sundia Corporation. “Bins and other paper products are a big cost for growers; this agreement gives them stability in what previously has been a highly volatile market. Weyerhaeuser’s recognized commitment to agriculture and expertise in produce packaging made them a perfect fit."
"This is a win-win-win arrangement,” said Rick Goddard, Weyerhaeuser's Bulk Packaging Group's Managing Director of Demand. “Sundia has consolidated buying power for its partner growers and has also helped to streamline the demand for bulk packaging products. Because of this partnership, we are able to increase our production efficiencies and then pass on the savings to the growers.”
Sundia’s partner growers number 11 and include four of the nation’s largest growers -- Borders Melon Co., Jackson’s Farming Co., Timco Distributors, and Leger & Sons. Combined, over 30% of the nation’s watermelon supply now carry the Sundia trademark.
Media Contact
For Sundia Corporation
Myrna Nickelsen
Gear Seven Communications
(510) 236-8505
myrna@gear7.com
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