“Industry First – Lite and Organic,” California Farmer, 10/26/07

“Sundia unveils two extensions of its True Fruit line - Lite and Organic - both industry firsts, only a few months since the line first debuted in July. The unveiling makes Sundia the only company to offer retailers' low-carb, low-calorie as well as organic fruit cup products.”

“Sundia rebates put label on melons,” THE PACKER,
10/15/07

“While a growing number of companies are raking in licensing fees from produce marketers, Sundia Corp. plans to give its growers rebates for qualified loads of watermelons carrying the Sundia labels…”

“Sundia unveils ready-to-eat organic and low-calorie fruit cups,” PRODUCE NEWS, 10/15/07

“…At the recent Produce Marketing Association show, Sundia unveiled "True Fruit Lite" and "True Fruit Organic," which are perfectly ripened fruit products in Sundia's proprietary "Grab n' Go" packaging that features a spork for on- the-go consumers. ‘We are innovating to expand the ready-to-eat fruit category,’ Brad Oberwager, chief executive officer of Sundia Corp…’”

“Lite Fruit,” THE PACKER, 10/15/07

“…unlike some shelf[-stable fruit cups that are stocked in canned food aisles, Sundia’s product is refrigerated and merchandised in produce departments. Hoskins said True Fruit is being stocked in 3,000 stores, including Hannaford Bros., Ralph’s, Albertsons, and others.”

“A Fresher Take on Fruit Cups,” PROGRESSIVE GROCER,
10/15/07

“Internet allows tiny operations to compete globally,” OAKLAND TRIBUNE, 7/22/07

“…Dan Hoskins of Lafayette and Bradford Oberwager of San Francisco own a fruit and juice business called Sundia Corp. of Oakland. They started it three years ago, among giants such as Heinz, Kraft and Procter & Gamble…With eight employees, that still doesn't put them in the same league as the global competition -- especially because for now they sell only in the United States -- but their efficiency beats nearly every other company's. Moreover, it's only going to improve.”

“Nutrition Bulletin: Hearty Melons,” MEN’S HEALTH,
July/August 2007

“Just in time for the Fourth: Eating watermelon could help your heart. USDA scientists found that people who drank six 8-ounce cups of watermelon juice daily for 3 weeks experienced a 22 percent increase in their levels of arginine – an amino acid that boosts bloodflow to your ticker…Sundia’s 100 percent watermelon juice is a cardio cocktail.”

Sundia Corp. begins shipping new cut fruit line,”
THE PRODUCE NEWS, 7/13/O7

“’This is a very exciting product and the response has been fantastic from both retailers and consumers," Mr. Hoskins said, noting that that the new line would also be available in Canada later this year, possibly as soon as September, with a bilingual label in English and French.’”

“Watermelon Beverages May Help You Keep Cool And Sexy, This Summer, Literally,” BEVERAGE MARKETING NEWS, 7/9/07

“…Jack LaLanne power juicer. Back on his 70th birthday, he swam a mile and a half while shackled as he towed 70 boats in Long Beach Harbor. You can juice a whole watermelon, his infomercial extols the health benefits of fresh squeezed juices made conveniently in your own home, which is creating a demand for RTD 100% juices that making their way onto refrigerated shelves in the produce sections of grocery stores nationwide. Watermelon juice maker Sundia Corporation, recently reformulated its line of 100% juices to better capture the essence of summer's most popular and most nutritious fruit. Made with 100% juice and available year-round, Sundia juices contain no added sugar, preservatives, or artificial coloring…”

“How to Pick the Perfect Watermelon,” AM ARIZONA
TODAY, Phoenix, 6/28/07

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“New Organics Hit the Shelves,” STRAIGHT.COM, 6/14/07

“Coolest new stuff?.… Sundia watermelon juice–which is 100 percent juice with no sugar added and also comes blended with pomegranate or blackberry juice–gets my vote for summer sipping.”

“Six Ways to Sell More Melons,” PRODUCE BUSINESS NEWS, 5/07

“…The preference for seeded watermelon is based on geography, explains Steven Fore, national brand manager for produce, Sundia Corporation. ‘The Southeast and Midwest tend to be areas where there are customers who still want seeded watermelon…”

“Melons become brand oriented,” THE PACKER, 4/27/07

“Sundia and its partners set the trend…Before Sundia, there was no watermelon brand.”

“Sundia Adds Shippers,” THE PACKER, 4/27/07

“…the brand’s 15 growers represent 35% of the U.S. watermelon supply…One of the key benefits is buying power. Growers who apply Sundia stickers to their melons receive discounts on key materials such as bins, stickers, and cartons.

“Watermelon Heats Up Competition for Juice Buyers,” THE PRODUCE NEWS, 4/3/07

“Watermelon just got hotter. Sundia Corp., the only mass- producer of watermelon juice, announced that its line of 100 percent juices has been reformulated to better capture the essence of summer's more popular and more nutritious fruit.…”

“A healthy glow: consumers soak up the health benefits of juice and juice drinks,” BEVERAGE INDUSTRY, 1/1/2007

“What’s the next pomegranate?... If tart isn't appealing, Sundia Corp. offers Watermelon, Watermelon Pomegranate, Watermelon Blackberry and Watermelon Limeade juices. The 100 percent juices carry the American Heart Association's heart healthy seal and contain high levels of lycopene.”

Sundia unveils two industry firsts: ready-to-eat organic and low-carb, low calorie fruit in “Grab n’ Go” cups

Extending its True Fruit™ cup product line, Sundia Corporation, the nation’s fastest growing produce brand, today announced two industry firsts: ready-to-eat organic as well as low calorie/low carb fruit cups. more...

Sundia bucks licensing traditions, announces rebate program for growers and shippers

In stark contrast with other produce licensing programs, Sundia Corporation has announced that it will pay members of its expanding grower and shipper network to brand their products Sundia. more...

Watermelon Heats Up Competition for Juice Buyers; Sundia Juices Take on New Tastes and Shape

California juice maker reformulates juices to make cancer-fighting, wound-healing watermelon benefits taste even better. more...