“The best new products of 2006,” BEVERAGE INDUSTRY, 11/1/2006

“Finalists…Sundia Watermelon Blackberry Sundia Corp., San Francisco. A blackberry extension to the Sundia line of watermelon juices. Incorporates the previously little-known health benefits--namely in the form of lycopene--inherent in watermelons.”

“Brad Oberwager: Aiming for a Big Slice of the Watermelon Market,” SAN FRANCISCO EXAMINER, 10/20/06

“…His company, the privately held Sundia Corp., now accounts for some 35 percent of the watermelons sold on the market, each with a little ‘Sundia’ sticker designed to make customers recognize and seek out his branded fruit. To start his firm in 2004, he partnered with Tim Colin of California produce-distribution company Timco Worldwide Inc., a major source of many supermarket watermelons. Sundia also brands other melons and produce…” more...

“The Fresh Juice Craze,” PRODUCE BUSINESS, September 2006

“Our product has a shelf life of 60 days, and the produce departments are pretty attuned to perishability…One of our biggest challenges with watermelon is telling people it’s extremely good for you…” more...

“What Shoppers Want, an Editorial's Pick, September 2006"


“Sundia has found a brilliant way to take the mess out of enjoying watermelon: bottled watermelon juice...”

“One entrepreneur is using a small sticker to build a big following for his company." September 2006

“Orange juice may be a breakfast staple, but if Brad Oberwager has a say in the matter, it won't be for long...1 in 3 watermelons sold in the U.S. carries the Sundia brand label…” more...

“Keep your cool with watermelon”:
Try two tasty melon treats,” All You, September 2006

“Take a sip of this cooling combo of watermelon and pomegranate juices…” more...

WOAI-TV, San Antonio Living, “What’s Happening,” 8/17/06

“There’s nothing more satisfying than sinking your teeth into a juicy piece of watermelon on a hot summer day. But did you know that while quenching your thirst, you’re also fueling your cells with lycopene, one of nature’s most potent phytochemicals?…Gram for gram, watermelon is higher in lycopene than a raw tomato…” more...

“Refreshing Assortment,”
GROCERY HEADQUARTERS,
August 2006

“…Sundia says the lycopene health benefits of watermelon are driving the sales, and when teamed up with the positives of the other juices, such as the heart-healthy properties of pomegranate juice, a grand slam is all but guaranteed…” more...

Watermelon…loaded with lycopene,”
American Fitness, August 2006”

“There’s nothing more satisfying than sinking your teeth into a juicy piece of watermelon on a hot summer day. But did you know that while quenching your thirst, you’re also fueling your cells with lycopene, one of nature’s most potent phytochemicals?…Gram for gram, watermelon is higher in lycopene than a raw tomato…” more...

The Family Guide, 40 ways to keep them healthy.

“Sundia Watermelon Juice is the ideal thirst quencher for the summer. It's a yummy way to get your daily doses of lycopene and vitamin A, B₆and C without preservatives.” more...

Business 2.0, July 2006,
“The Mighty Micro-Multinational”

“…Oberwager has found that you can’t micromanage a micro-multinational. Instead he focuses on the big picture. As long as the vision he sets and articulates to his team gets realized, Oberwager is unconcerned with how it happens. ‘Our culture is all about results,’ he says…” more...

Fort-Worth Star-Telegram, “3 Melon-jolly baby quenchers,” 6/28/06

“Watermelon has always been an icon of summer, its seed-speckled red flesh synonymous with thirst-quenching relief from the scorching heat. You can buy watermelon juice in supermarkets now, under the Sundia label…”

Detroit Free Press, 6/21, “Quick Bites, New Stuff”

“…Sundia Watermelon juices are in some Hiller's Markets and Whole Foods Markets. The four flavors are less acidic and sweeter than some citrus-based juices…” more...

The Packer, 6/19/06,
“Sundia Inks Packaging Agreement”

“Sundia Corp., the San Francisco-based watermelon marketer, announced June 19 that it had signed a purchasing agreement with Weyerhaeuser…the agreement will allow members to reduce their packaging costs by taking advantage of Sundia’s purchasing power…”

Central Valley Business Times, 6/19/06,
“Sundia signs packaging pact”

“…Brad Oberwager, CEO and founder of Sundia, says it’s part of the equation where the bottom line is to help growers turn a profit with their melons. Mr. Oberwager says another major component is the creation of brands for produce and the development of value-added aspects to what is otherwise a commodity industry with inherently low margins…” more...

Produce News, 6/19/06, “Sundia and Weyerhaueser Ink New Purchasing Agreement”

“Utilizing the purchasing power it has gained from representing over 30 percent of the U.S. watermelon supply, Sundia Corp. has signed an agreement with Weyerhaeuser on behalf of Sundia's grower-partners…Sundia's partners will be eligible to reduce their price per pound by purchasing ‘Sundia’ branded paper products, such as bins and packaging, made by Weyerhaeuser at the guaranteed lowest pricing. The agreement will also enable growers to return unused products at the end of the watermelon season to Weyerhaeuser and receive up to a 5 percent rebate for them…” more...

Child, June/July 2006, “Juice Gets Even Cooler: Sundia Watermelon Juice”

“Imagine putting the sweetest melon in the blender without having to worry about the pits, and you’ve got the concept for this juice.”

Bag it: I’m Melon, You Melon?” Time Out Chicago, 6/15/06

“…So it’s nice to see that Sundia managed to bottle the stuff, and they didn’t just come up with some watermelon Jolly Rancher–flavored water—they juiced the entire melon, rind, skin and all, and created other fruit-infused flavors…” more...

Prevention, June 2006, “Sip a Slice”

“…of juice watermelon. Summer’s most popular fruit just became drinkable in Sundia Watermelon Juice. The refreshing thirst quencher is preservative free and rich in lycopene…”

Business 2.0, June 2006,
“How to Build a Bulletproof Startup”

“Words of Wisdom: ‘The people on my board are people I would love to hire but could never afford. They sit on our board because they’re excited about our company and want to have a real impact.’ – Brad Oberwager, CEO and founder of startup juice and produce company Sundia, who just landed outgoing Sunkist CEO Jeff Gargiulo to serve on the board of his year-old company.” more...

Produce News, 5/8/06, “Sundia becoming one of the world’s largest watermelon companies”

“Sundia might just be one of the juiciest secrets in the produce industry. In just over a year and a half, the upstart Sundia…has grown to become one of the larger watermelon companies in the world and one of the faster-growing produce companies in the United States…”

The Packer, 4/24/06, “Former Sunkist CEO Grabs Chair at Sundia”

”Jeff Gargiulo has moved from an established company whose brand has attained household-word status to a newcomer trying to reach that level with its own label…” more...

The Produce News, 4/24/06, “Gargiulo joins Sundia board of directors”

“San Francisco-based Sundia Corp. announced that Sunkist Growers Chief Executive Officer Jeff Gargiulo has joined the company as its chairman of the board of directors and advisors…” more...

San Francisco Business Times, 4/24/06,
“Watermelon-juicer Sundia picks Sunkist CEO for chairman”

“Brad Oberwager has said that he wants his Sundia Corp. to be the Sunkist of the watermelon world.

He is one step closer to that goal. Jeff Gargiulo, CEO of Sunkist and a produce industry veteran, is the new chairman of San Francisco-based Sundia's board of directors…” more...

Houston Chronicle, 4/18/06, “Try watermelon juice blends for a taste of summer”

“California's Sundia Corp. introduced bottled watermelon juice about six months ago and now follows with three blends, watermelon-pomegranate, -lime and -blackberry. All are rich in the antioxidant lycopene, plus vitamins A and C and potassium. Our tasters found the watermelon-pomegranate blend tastier than straight pomegranate juice…”

Sundia Watermelon Juices Reviewed,
2/1/06 and 3/23/06

“Sundia is a new refrigerated watermelon juice beverage… Sundia has done a great job of creating a product that has a nutrition-focus but also tastes extremely good… Watermelon Blackberry is another fruit combination that works really well for Sundia…overall a great job from Sundia… Watermelon and limeade have been combined -- and if you're like us, you had no idea what to expect…. but it's something that we think consumers will enjoy… Watermelon Pomegranate is the most marketable and best-tasting flavor of the Sundia brand. The sweet flavor of the watermelon provides the perfect complement to the naturally over tart flavor of pomegranate, making this product extremely fruity and refreshing…” more...

“Sundia Watermelon Juice: Rise and Shine to Watermelon - 365 Days a Year” The Nibble.com, January 2006 and Updated with New Flavors in April 2006

“…Watermelon Blackberry. In addition to the original, this is our favorite. Rich and dark, we can drink it, make spritzers from it, mix vodka with it...or best, use it as the base for a quick fruit soup. Pour it in a bowl or cup, add cut-up fruit, berries and/or grapes, squeeze a bit of lime. And if it’s dessert, add a small scoop of sorbet or crème fraîche.Watermelon Juice. As said before, it’s like drinking liquid watermelon. Yum! Watermelon Limeade. This is something the kids would love best. We like it, but we’d love squeezing fresh lime into the regular Watermelon Juice more. Watermelon Pomegranate. A combination of two great juices creates a new classic…” more...

Elle Canada, December 2005

“…Some research suggests that this power-packed antioxidant may help reduce certain types of cancers (breast, lung and cervical), as well as prevent heart disease. While the tomato was the former lycopene poster fruit, watermelon as up to 40 percent more…” more...

SELF Magazine, January 2006,
“Eat-Right Flash: Fresh Squeeze”

"The makers of all-natural Sundia Watermelon Juice have packed the picnic fruit into a bottle, so you can enjoy its lycopene, potassium and vitamin C…Our tester found it refreshing."

The Produce News, 11/2/05,
“Sundia sees a juicy opportunity for watermelons”

“…Founded just over a year ago and "devoted to providing the premium watermelon experience," the San Francisco-based company has become the first mass-manufacturer of watermelon juice, which it packages in 12- and 64-ounce bottles…” more...

San Francisco Business Times, 10/24/05,
“Entrepreneur sees juicy future for watermelon”

“…Sundia has reason for optimism. Market research firm Euromonitor found that in 2004, sales of traditional juice flavors like orange, apple, cranberry and pineapple all declined, while "other flavors" grew by 50 million liters. Watermelon juice, which enjoys immense popularity in other countries, particularly in Asia, falls squarely in the "other flavors" realm…” more...

Juicing The Melon Market

"Sunkist did it for oranges, Pom Wonderful for pomegranates. Now San Francisco-based..." more...

Supermarket Guru “Hit”, 2/1/06,
“Sundia Watermelon Juice”

“Here it is ... the thirst-quenching, sweet satisfaction of a juicy watermelon on a hot summer day bottled up in a juice that you can enjoy anytime of the day!... We like it that this product is 100% juice with no added sugars…” more...

Sundia Corporation Unveils Sundia Services for Fruit Growers, Shippers, and Distributors, Offers Free Website Development for New Members

Sundia Corporation, maker of watermelon juice and marketer of fresh watermelons, today announced that it will unveil Sundia Services during PMA’s International Fresh Summit Convention and Exposition. more...

Sundia Corporation Goes International, Expands Distribution of Watermelon Juice Line into Canada and Hong Kong

Sundia Corporation, maker of watermelon juice and marketer of fresh watermelons, today announced that it has expanded distribution into Hong Kong and Canada. more...

Watermelon Juice Maker Sundia Corporation Partners with Canada’s Diversified Brands

Canadians to enjoy the goodness and health benefits of watermelon year-round. more...

Move Over, Orange Juice! Watermelon Juice is the New Superfood!

Sundia Corporation delivers the taste of summer in Sundia Watermelon Juice -- naturally rich in vitamin A, B6, C and cancer-fighting Lycopene. more...

Thousands Sample Sundia Watermelon Juice during Race for the Cure® in San Diego

Sundia Corporation distributed thousands of 12 oz. bottles of Sundia Watermelon Juice to participants in the San Diego Affiliate of the Susan G. Komen Breast Cancer Foundation's ninth annual Race for the Cure® on Nov. 6. more...

Sundia Buoyed by FDA Ruling, Buys More Time to Educate Consumers on the Health Benefits of Watermelon Juice

Sundia Corporation, maker of Sundia Watermelon Juice, is buoyed by the recent FDA ruling that manufacturers of tomato-based products and lycopene supplements cannot make health claims that they reduce cancer risks. more...