“Industry First – Lite and Organic,” California Farmer,
10/26/07

“Sundia unveils two extensions of its True Fruit line - Lite and Organic - both industry firsts, only a few months since the line first debuted in July. The unveiling makes Sundia the only company to offer retailers' low-carb, low-calorie as well as organic fruit cup products.”

“Sundia rebates put label on melons,” THE PACKER,
10/15/07

“While a growing number of companies are raking in licensing fees from produce marketers, Sundia Corp. plans to give its growers rebates for qualified loads of watermelons carrying the Sundia labels…”

“Sundia unveils ready-to-eat organic and low-calorie fruit
cups,” PRODUCE NEWS, 10/15/07

“…At the recent Produce Marketing Association show, Sundia unveiled "True Fruit Lite" and "True Fruit Organic," which are perfectly ripened fruit products in Sundia's proprietary "Grab n' Go" packaging that features a spork for on- the-go consumers. ‘We are innovating to expand the ready-to-eat fruit category,’ Brad Oberwager, chief executive officer of Sundia Corp…’”

“Lite Fruit,” THE PACKER, 10/15/07

“…unlike some shelf[-stable fruit cups that are stocked in canned food aisles, Sundia’s product is refrigerated and merchandised in produce departments. Hoskins said True Fruit is being stocked in 3,000 stores, including Hannaford Bros., Ralph’s, Albertsons, and others.”

“A Fresher Take on Fruit Cups,” PROGRESSIVE GROCER,
10/15/07

“Internet allows tiny operations to compete globally,”
OAKLAND TRIBUNE, 7/22/07

“…Dan Hoskins of Lafayette and Bradford Oberwager of San Francisco own a fruit and juice business called Sundia Corp. of Oakland. They started it three years ago, among giants such as Heinz, Kraft and Procter & Gamble…With eight employees, that still doesn't put them in the same league as the global competition -- especially because for now they sell only in the United States -- but their efficiency beats nearly every other company's. Moreover, it's only going to improve.”

“Nutrition Bulletin: Hearty Melons,” MEN’S HEALTH,
July/August 2007

“Just in time for the Fourth: Eating watermelon could help your heart. USDA scientists found that people who drank six 8-ounce cups of watermelon juice daily for 3 weeks experienced a 22 percent increase in their levels of arginine – an amino acid that boosts bloodflow to your ticker…Sundia’s 100 percent watermelon juice is a cardio cocktail.”

Sundia Corp. begins shipping new cut fruit line,”
THE PRODUCE NEWS, 7/13/O7

“’This is a very exciting product and the response has been fantastic from both retailers and consumers," Mr. Hoskins said, noting that that the new line would also be available in Canada later this year, possibly as soon as September, with a bilingual label in English and French.’”

“Watermelon Beverages May Help You Keep Cool And Sexy, This Summer, Literally,” BEVERAGE MARKETING NEWS, 7/9/07

“…Jack LaLanne power juicer. Back on his 70th birthday, he swam a mile and a half while shackled as he towed 70 boats in Long Beach Harbor. You can juice a whole watermelon, his infomercial extols the health benefits of fresh squeezed juices made conveniently in your own home, which is creating a demand for RTD 100% juices that making their way onto refrigerated shelves in the produce sections of grocery stores nationwide. Watermelon juice maker Sundia Corporation, recently reformulated its line of 100% juices to better capture the essence of summer's most popular and most nutritious fruit. Made with 100% juice and available year-round, Sundia juices contain no added sugar, preservatives, or artificial coloring…”

“How to Pick the Perfect Watermelon,” AM ARIZONA
TODAY, Phoenix, 6/28/07

Click here to download to see the player!

“New Organics Hit the Shelves,” STRAIGHT.COM, 6/14/07

“Coolest new stuff?.… Sundia watermelon juice–which is 100 percent juice with no sugar added and also comes blended with pomegranate or blackberry juice–gets my vote for summer sipping.”

“Six Ways to Sell More Melons,” PRODUCE BUSINESS
NEWS, 5/07

“…The preference for seeded watermelon is based on geography, explains Steven Fore, national brand manager for produce, Sundia Corporation. ‘The Southeast and Midwest tend to be areas where there are customers who still want seeded watermelon…”

“Melons become brand oriented,” THE PACKER, 4/27/07

“Sundia and its partners set the trend…Before Sundia, there was no watermelon brand.”

“Sundia Adds Shippers,” THE PACKER, 4/27/07

“…the brand’s 15 growers represent 35% of the U.S. watermelon supply…One of the key benefits is buying power. Growers who apply Sundia stickers to their melons receive discounts on key materials such as bins, stickers, and cartons.

“Watermelon Heats Up Competition for Juice Buyers,”
THE PRODUCE NEWS, 4/3/07

“Watermelon just got hotter. Sundia Corp., the only mass- producer of watermelon juice, announced that its line of 100 percent juices has been reformulated to better capture the essence of summer's more popular and more nutritious fruit.…”

“A healthy glow: consumers soak up the health benefits of juice and juice drinks,” BEVERAGE INDUSTRY, 1/1/2007

“What’s the next pomegranate?... If tart isn't appealing, Sundia Corp. offers Watermelon, Watermelon Pomegranate, Watermelon Blackberry and Watermelon Limeade juices. The 100 percent juices carry the American Heart Association's heart healthy seal and contain high levels of lycopene.”

“The best new products of 2006,” BEVERAGE INDUSTRY,
11/1/2006

“Finalists…Sundia Watermelon Blackberry Sundia Corp., San Francisco. A blackberry extension to the Sundia line of watermelon juices. Incorporates the previously little-known health benefits--namely in the form of lycopene--inherent in watermelons.”

“Brad Oberwager: Aiming for a Big Slice of the
Watermelon Market,” SAN FRANCISCO EXAMINER,
10/20/06

“…His company, the privately held Sundia Corp., now accounts for some 35 percent of the watermelons sold on the market, each with a little ‘Sundia’ sticker designed to make customers recognize and seek out his branded fruit. To start his firm in 2004, he partnered with Tim Colin of California produce-distribution company Timco Worldwide Inc., a major source of many supermarket watermelons. Sundia also brands other melons and produce…” more...

“The Fresh Juice Craze,” PRODUCE BUSINESS,
September 2006

“Our product has a shelf life of 60 days, and the produce departments are pretty attuned to perishability…One of our biggest challenges with watermelon is telling people it’s extremely good for you…” more...

“What Shoppers Want, an Editorial's Pick,
September 2006"

“Sundia has found a brilliant way to take the mess out of enjoying watermelon: bottled watermelon juice...”

“One entrepreneur is using a small sticker to build a big following for his company."September 2006

“Orange juice may be a breakfast staple, but if Brad Oberwager has a say in the matter, it won't be for long...1 in 3 watermelons sold in the U.S. carries the Sundia brand label…” more...

“Keep your cool with watermelon”:
Try two tasty melon treats,” All You, September 2006

“Take a sip of this cooling combo of watermelon and pomegranate juices…” more...

WOAI-TV, San Antonio Living, “What’s Happening,”
8/17/06

“There’s nothing more satisfying than sinking your teeth into a juicy piece of watermelon on a hot summer day. But did you know that while quenching your thirst, you’re also fueling your cells with lycopene, one of nature’s most potent phytochemicals?…Gram for gram, watermelon is higher in lycopene than a raw tomato…” more...

“Refreshing Assortment,” GROCERY HEADQUARTERS,
August 2006

“…Sundia says the lycopene health benefits of watermelon are driving the sales, and when teamed up with the positives of the other juices, such as the heart-healthy properties of pomegranate juice, a grand slam is all but guaranteed…” more...

Watermelon…loaded with lycopene,” American Fitness,
August 2006”

“There’s nothing more satisfying than sinking your teeth into a juicy piece of watermelon on a hot summer day. But did you know that while quenching your thirst, you’re also fueling your cells with lycopene, one of nature’s most potent phytochemicals?…Gram for gram, watermelon is higher in lycopene than a raw tomato…” more...

The Family Guide, 40 ways to keep them healthy.

“Sundia Watermelon Juice is the ideal thirst quencher for the summer. It's a yummy way to get your daily doses of lycopene and vitamin A, B₆and C without preservatives.” more...

Business 2.0, July 2006,
“The Mighty Micro-Multinational”

“…Oberwager has found that you can’t micromanage a micro-multinational. Instead he focuses on the big picture. As long as the vision he sets and articulates to his team gets realized, Oberwager is unconcerned with how it happens. ‘Our culture is all about results,’ he says…” more...

Fort-Worth Star-Telegram, “3 Melon-jolly baby
quenchers,” 6/28/06

“Watermelon has always been an icon of summer, its seed-speckled red flesh synonymous with thirst-quenching relief from the scorching heat. You can buy watermelon juice in supermarkets now, under the Sundia label…”

Detroit Free Press, 6/21, “Quick Bites, New Stuff”

“…Sundia Watermelon juices are in some Hiller's Markets and Whole Foods Markets. The four flavors are less acidic and sweeter than some citrus-based juices…”
more...

The Packer, 6/19/06,
“Sundia Inks Packaging Agreement”

“Sundia Corp., the San Francisco-based watermelon marketer, announced June 19 that it had signed a purchasing agreement with Weyerhaeuser…the agreement will allow members to reduce their packaging costs by taking advantage of Sundia’s purchasing power…”

Central Valley Business Times, 6/19/06,
“Sundia signs packaging pact”

“…Brad Oberwager, CEO and founder of Sundia, says it’s part of the equation where the bottom line is to help growers turn a profit with their melons. Mr. Oberwager says another major component is the creation of brands for produce and the development of value-added aspects to what is otherwise a commodity industry with inherently low margins…” more...

Produce News, 6/19/06, “Sundia and Weyerhaueser Ink New Purchasing Agreement”

“Utilizing the purchasing power it has gained from representing over 30 percent of the U.S. watermelon supply, Sundia Corp. has signed an agreement with Weyerhaeuser on behalf of Sundia's grower-partners…Sundia's partners will be eligible to reduce their price per pound by purchasing ‘Sundia’ branded paper products, such as bins and packaging, made by Weyerhaeuser at the guaranteed lowest pricing. The agreement will also enable growers to return unused products at the end of the watermelon season to Weyerhaeuser and receive up to a 5 percent rebate for them…” more...

Child, June/July 2006, “Juice Gets Even Cooler: Sundia Watermelon Juice”

“Imagine putting the sweetest melon in the blender without having to worry about the pits, and you’ve got the concept for this juice.”

Bag it: I’m Melon, You Melon?” Time Out Chicago, 6/15/06

“…So it’s nice to see that Sundia managed to bottle the stuff, and they didn’t just come up with some watermelon Jolly Rancher–flavored water—they juiced the entire melon, rind, skin and all, and created other fruit-infused flavors…” more...

Prevention, June 2006, “Sip a Slice”

“…of juice watermelon. Summer’s most popular fruit just became drinkable in Sundia Watermelon Juice. The refreshing thirst quencher is preservative free and rich in lycopene…”

Business 2.0, June 2006,
“How to Build a Bulletproof Startup”

“Words of Wisdom: ‘The people on my board are people I would love to hire but could never afford. They sit on our board because they’re excited about our company and want to have a real impact.’ – Brad Oberwager, CEO and founder of startup juice and produce company Sundia, who just landed outgoing Sunkist CEO Jeff Gargiulo to serve on the board of his year-old company.” more...

Produce News, 5/8/06, “Sundia becoming one of the
world’s largest watermelon companies”

“Sundia might just be one of the juiciest secrets in the produce industry. In just over a year and a half, the upstart Sundia…has grown to become one of the larger watermelon companies in the world and one of the faster-growing produce companies in the United States…”

The Packer, 4/24/06, “Former Sunkist CEO Grabs Chair at Sundia”

”Jeff Gargiulo has moved from an established company whose brand has attained household-word status to a newcomer trying to reach that level with its own label…”
more...

The Produce News, 4/24/06, “Gargiulo joins Sundia board of directors”

“San Francisco-based Sundia Corp. announced that Sunkist Growers Chief Executive Officer Jeff Gargiulo has joined the company as its chairman of the board of directors and advisors…” more...

San Francisco Business Times, 4/24/06,
“Watermelon-juicer Sundia picks Sunkist CEO for
chairman”

“Brad Oberwager has said that he wants his Sundia Corp. to be the Sunkist of the watermelon world.

He is one step closer to that goal. Jeff Gargiulo, CEO of Sunkist and a produce industry veteran, is the new chairman of San Francisco-based Sundia's board of directors…” more...

Houston Chronicle, 4/18/06, “Try watermelon juice blends for a taste of summer”

“California's Sundia Corp. introduced bottled watermelon juice about six months ago and now follows with three blends, watermelon-pomegranate, -lime and -blackberry. All are rich in the antioxidant lycopene, plus vitamins A and C and potassium. Our tasters found the watermelon-pomegranate blend tastier than straight pomegranate juice…”

Sundia Watermelon Juices Reviewed,
2/1/06 and 3/23/06

“Sundia is a new refrigerated watermelon juice beverage… Sundia has done a great job of creating a product that has a nutrition-focus but also tastes extremely good… Watermelon Blackberry is another fruit combination that works really well for Sundia…overall a great job from Sundia… Watermelon and limeade have been combined -- and if you're like us, you had no idea what to expect…. but it's something that we think consumers will enjoy… Watermelon Pomegranate is the most marketable and best-tasting flavor of the Sundia brand. The sweet flavor of the watermelon provides the perfect complement to the naturally over tart flavor of pomegranate, making this product extremely fruity and refreshing…”more...

“Sundia Watermelon Juice: Rise and Shine to Watermelon - 365 Days a Year” The Nibble.com, January 2006 and Updated with New Flavors in April 2006

“…Watermelon Blackberry. In addition to the original, this is our favorite. Rich and dark, we can drink it, make spritzers from it, mix vodka with it...or best, use it as the base for a quick fruit soup. Pour it in a bowl or cup, add cut-up fruit, berries and/or grapes, squeeze a bit of lime. And if it’s dessert, add a small scoop of sorbet or crème fraîche.Watermelon Juice. As said before, it’s like drinking liquid watermelon. Yum! Watermelon Limeade. This is something the kids would love best. We like it, but we’d love squeezing fresh lime into the regular Watermelon Juice more. Watermelon Pomegranate. A combination of two great juices creates a new classic…”
more...

Elle Canada, December 2005

“…Some research suggests that this power-packed antioxidant may help reduce certain types of cancers (breast, lung and cervical), as well as prevent heart disease. While the tomato was the former lycopene poster fruit, watermelon as up to 40 percent more…” more...

SELF Magazine, January 2006,
“Eat-Right Flash: Fresh Squeeze”

"The makers of all-natural Sundia Watermelon Juice have packed the picnic fruit into a bottle, so you can enjoy its lycopene, potassium and vitamin C…Our tester found it refreshing."

The Produce News, 11/2/05,
“Sundia sees a juicy opportunity for watermelons”

“…Founded just over a year ago and "devoted to providing the premium watermelon experience," the San Francisco-based company has become the first mass-manufacturer of watermelon juice, which it packages in 12- and 64-ounce bottles…” more...

San Francisco Business Times, 10/24/05,
“Entrepreneur sees juicy future for watermelon”

“…Sundia has reason for optimism. Market research firm Euromonitor found that in 2004, sales of traditional juice flavors like orange, apple, cranberry and pineapple all declined, while "other flavors" grew by 50 million liters. Watermelon juice, which enjoys immense popularity in other countries, particularly in Asia, falls squarely in the "other flavors" realm…” more...

Juicing The Melon Market

"Sunkist did it for oranges, Pom Wonderful for pomegranates. Now San Francisco-based..." more...

Supermarket Guru “Hit”, 2/1/06,
“Sundia Watermelon Juice”

“Here it is ... the thirst-quenching, sweet satisfaction of a juicy watermelon on a hot summer day bottled up in a juice that you can enjoy anytime of the day!... We like it that this product is 100% juice with no added sugars…” more...