Watermelon Juice Maker Sundia Corporation Partners with Canada’s Diversified Brands
Canadians to enjoy the goodness and health benefits of watermelon year-round
SAN FRANCISCO - Sept. 12, 2006 - Sundia Corporation, maker of watermelon juice and marketer of fresh watermelons, today announced a partnership with Diversified Brands of Ontario, giving the latter exclusive marketing and distribution rights in Canada for Sundia watermelon juices. Sundia is the only company that produces watermelon juice for retail sale. All four products - Original Watermelon, Watermelon Pomegranate, Watermelon Blackberry, and Watermelon Limeade - are made with 100% juice and contain no added sugar or preservatives.
Diversified Brands is off to a great start. Before month’s end, the following retailers are expected to have Sundia watermelon juices on their shelves: Sobey’s Western Canada, HY Louie IGA, Whole Foods, Highland Farms, Thrifty’s, and Country Grocer. In Toronto, the juices will be available at A&P, Dominion, and The Barn stores.
Sundia partnered with Diversified Brands because of the company’s knowledge of the Canadian retail market and its full line of services. Diversified Brands has coordinated government approvals on Sundia’s behalf, including compliance with Canadian labeling requirements. Diversified Brands will also handle freight, importing, distribution, sales, and marketing of the watermelon juices.
“Watermelon is only now getting the attention it deserves as a functional food, and our Sundia watermelon juices make it easy for consumers to enjoy the goodness and health benefits of this ancient fruit year-round,” said Brad Oberwager, CEO of Sundia Corporation.
Made with 100% juice and no preservatives, Sundia’s watermelon juices are naturally rich with vitamins vitamins A, B6, C, and lycopene, the most powerful of antioxidants. Scientific research suggests that lycopene helps fight off various cancers, heart disease, and macular degeneration.
“Canadians may arguably be more health conscious than their American counterparts, so we’re confident that Sundia will be a big hit with consumers,” said Geoff Acheson, president of Diversified Brands.
In less than one year, Sundia has become the leading watermelon brand in the United States. Sundia watermelon juices are now sold in over 2,000 stores in the United States. Through partnerships with the nation’s top watermelon growers and distributors, one in three fresh watermelons now sold in the United States bear the Sundia trademark.
For more information on Sundia, visit www.sundiacorp.com. For more information on Diversified Brands,
visit www.diversifiedbrands.ca.
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