Sundia Corporation Unveils Sundia Services for Fruit Growers, Shippers, and Distributors, Offers Free Website Development for New Members

SAN DIEGO/PMA FRESH SUMMIT 2006 - Oct. 20, 2006
Sundia Corporation, maker of watermelon juice and marketer of fresh watermelons, today announced that it will unveil Sundia Services during PMA’s International Fresh Summit Convention and Exposition. Sundia Services provides discounts on products and services to fruit growers, distributors, and shippers. To introduce the new program, the company will develop a corporate website at no charge for all fruit growers and distributors who sign up for membership during the convention.

Sundia Services today provides substantial discounts on the most costly, variable expenses for fruit growers, shippers, and distributors -- namely packaging materials that include labels, corrugated crates, and other shipping materials. Additionally, members can get discounts on trade show booths. New membership benefits are expected to be added in the coming months.

Sundia Services has grown from the company’s efforts to build the first watermelon brand. During the past year, partnerships with watermelon growers, shippers, and distributors have resulted in the Sundia brand being on 35% of the U.S. watermelon supply. Sundia partnerships have resulted in unprecedented buying power for paper products required by growers, resulting in substantial discounts and greater financial control for members.

“Our objective with Sundia Services is to give independent and family-owned fruit growers, shippers, and distributors the buying power enjoyed by the larger conglomerates,” said Brad Oberwager, CEO of Sundia Corporation. “As Sundia Services membership grows, we will look to our members for ideas on other services that will benefit them.”

The announcement comes on the heels of Sundia completing its first official year in the produce industry. Since announcing its products at PMA Fresh Summit last year, Sundia has added three new flavors to its juice line, now making four: Original Watermelon, Watermelon Pomegranate, Watermelon Blackberry, and Watermelon Limeade. Distribution for the juices includes over 2,000 retail outlets in the United States; the juices are also now available in Hong Kong and Canada.

About Sundia Corporation
Sundia Corporation, devoted to promoting the increased consumption of fresh fruit and juices, is the leading watermelon brand in the United States. Through partnerships with watermelon growers and distributors, Sundia-branded watermelons represent nearly 35% of the watermelon supply in the United States. Sundia holds a patent for watermelon concentrate (U.S. patent no. 6589581) and is the only company that produces watermelon juice for retail sale across the United States. For more information on the company, visit www.sundiacorp.com.

For more information about Sundia, visit www.sundiacorp.com

For more information:
Myrna Nickelsen
Gear Seven Communications
myrna@gear7.com
(510) 236-8505